| |
Print |
| |
Collection |
|
 |
Develop your market in china and whole world! |
 |
| |
| INTERNET MARKETING |
| |
| Search Engine
Optimization :
Why Search Engines :
Search Engines are the
number one tool for delivering targeted
traffic to websites.
Furthermore, they are also
one of the most cost effective marketing
tools with the best conversion rates of
any advertising method on the Internet.
The consumer perceives them as independent,
credible, and objective reference sources.
Search Engines are every web surfer’s
pivotal resource through which to reach
their online target, whether they are
experienced or utilizing Google for the
first time.
Potential clients generally travel
around the Internet either 'actively'
seeking a solution or 'passively' browsing/surfing
through the Internets' range of possible
remedies.
Search Engines are one of the only
mediums that generate targeted active
traffic. Users are normally searching
for a specific solution to a problem -
whether that be information acquisition
or consumer information.
Users are already conditioned that
search engines best meet the fulfillment
of their requests. Other mediums such
as banner advertising or tiles hope that
a passing user will find the information
displayed of sufficient interest to click.
Industry Statistics
1. Searching is the second most popular
online activity after email. Every day,
over 60% percent of all Internet users
use a search engine.
2. More people find sites via search
engines than any other method with more
than 90 percent of surfers using search
engines as the primary means to traverse
the web.
3. Search engines produce highly targeted
traffic with higher conversion ratios
thereby directly impacting on increasing
site revenues.
4. Over 75% of online marketers mention
using search-engine positioning as a way
to drive traffic to their sites.
5. Search engines promote your site
24 hours a day, 365 days a year.
6. Search engines have a residual
affect long after the initial promotion
has ended.
7. Search engines offer one of the
greatest returns on investment of any
online and offline marketing activity.
The cost per search engine visitor can
be 5 to 10 cents as opposed to other means
like banners, which in reality are closer
to $10 to $15.
8. There is no starting or end point
on the web so your site MUST be linked
somewhere in order for people to find
it. Search engines provide the most comprehensive
linking.
9. Search engines are easy to use.
Your site can appear in hundreds of different
variations of keyword searches; unlike
more traditional means such as "The
Yellow Pages" where you normally
appear in only one category.
10. People who spend five or more
hours a week online average an astounding
75% of their time searching for information.
11. Search engines CAN always be manipulated
to best suit your interests, depending
on the talent and experience of your Search
Engine Optimization package.
|
|
|
 |
|
|
|
|
|
